Top 10 B2B Influencers You Must Follow in 2019


Dianna Albanese, SourceMedia

January 10

For B2B marketers, 2019 has promised new technologies, strategies and ways to connect with your audiences like never before. How can you be sure you’re getting the right information? If you want to stay informed and cut through the clutter, you need to follow B2B influencers on social media. See below for a list of B2B influencers to follow and to keep up with the latest 2019 trends.

1. Jeremy Waite, Chief Strategy Officer at IBM

Source: LinkedIn

Jeremy Waite knows quite a bit about marketing technology and data, and his experience proves it. While currently the Chief Strategy Officer at IBM, Jeremy has comprised digital strategies for companies like SalesForce, Adobe and TBG Digital. He travels around the world to talk to marketing teams about the benefits of AI and how it can improve the lives of their customers. He hosts The Ten Words Podcast every Friday, creates content for his blog and is the author of multiple books.

He was voted the #1 Most Influential Person on Twitter for #BigData by Onalytica, among other accolades.

2. Jay Baer, Marketing Consultant, Author, Hall of Fame Keynote Speaker

Source: Gorkana

A New York Times best-selling author, Hall of Fame keynote speaker and founder of five different companies, Jay Baer is an exemplary thought leader in the marketing industry.

He founded Convince & Convert, a digital marketing and customer experience advisory firm that helps the world’s most iconic brands — like The United Nations, 3M and Oracle — gain and keep an increasingly loyal audience base. Jay travels often to give presentations to business groups around the world to better understand customer service and experience. His most recent book, Talk Triggers, is one of six books Jay has written to help business professionals understand and profit from successful marketing strategies.

3. Ann Handley, Partner at MarketingProfs, Founder of ClickZ


To put it simply, Ann Handley empowers ridiculously good marketing. Based in Boston, MA, Ann is a Wall Street Journal best-selling author, LinkedIn influencer and writer, keynote speaker and founder. She was the world’s first Chief Content Officer.

Ann was cited in Forbes as the most influential woman in social media. She is a Partner of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. She also co-founded, one of the first sources of digital marketing news and commentary. She wrote the business writing best-seller, Everybody Writes and co-authored the content marketing novel, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

4. Doug Kessler, Co-Founder & Creative Director at Velocity Partners

Source: Brand Driven Digital

When the soap and fabric softener of Ogilvy & Mather bored him, Doug Kessler dove headfirst into the B2B marketing world. He currently serves as the Co-Founder and Creative Director of Velocity, a London-based B2B content marketing agency specializing in developing compelling stories and driving those stories into the marketplace. Velocity was the 2016 Content Marketing Agency of the Year, a title given by the Content Marketing Institute.

On social media, he shares news, trends and opinions on content marketing, B2B copywriting, social media, martech and more.

5.MarketingSherpa, Marketing Research Institute

Source: MarketingSherpa

This influencer is a team rather than an individual. MarketingSherpa, a research institute specializing in tracking what works in all aspects of marketing, promises the following on their site:

  • We are not an agency, consultancy or other vendor seeking your business.
  • All our research is published for the benefit of the MarketingSherpa community.
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results.

MarketingSherpa provides B2B and consumer marketing professionals with practical research and case studies on what’s working (and what’s not) in marketing today. They’re based out of Jacksonville Beach, FL.

6. Michael Brenner, CEO at Marketing Insider Group, CMO at CONCURED

Source: LinkedIn

Michael Brenner has followed a formula of “inspiration into action” for most of his career. He is the CEO of Marketing Insider Group, helping brands create compelling content that converts and connects them to their target audiences at events across the globe. He is also the Acting CMO of CONCURED, the world’s first AI powered Content Strategy Platform (CSP) that guides the ultimate strategy that will beat competitors, save hours, harmonize teams and prove ROI.

When he’s not focused on those roles, he’s providing keynote speeches, writing books and consulting on marketing, leadership, customer experience and employee engagement. He’s been recognized as a Top Business Speaker by The Huffington Post and a Top CMO Influencer by Forbes.

7. MariAnne Vanella, Founder & CEO at The Vanella Group, Inc.

Source: YouTube

MariAnne Vanella has 25+ years of sales and business management experience. She is the Founder and CEO of The Vanella Group, Inc., providing end-to-end tele-solutions for high-touch B2B outreach as well as long-term lead management. She’s the author of the award-winning best-seller, 42 Rules of Cold Calling Executives.

MariAnne is a leading expert in lead generation and tele-engagement for tech companies, with a client list that includes SAP, HP, Hitachi, Borland and many others.

8. Joe Chernov, Chief Marketing Officer at Robin

Source: FlyBridge

Joe Chernov is a leader in the marketing industry, B2B marketing blogger and speaker. He leads the marketing team at Robin, a program that simplifies scheduling, visibility and management of meeting rooms, desks and people in your workplace. Prior to Robin, Joe worked for companies like InsightSquared, Hubspot and Eloqua.

Joe writes for many popular marketing blogs and speaks at marketing and technology events on topics like account-based marketing, inbound marketing, social media, demand generation, influencer relations and more. He has been awarded titles such as the Content Marketer of the Year by the Content Marketing Institute (2012) and has been named to lists such as AdWeek’s “Creative 100” and Forbes’ “Top 20 Most Influential B2B Tech CMOs.”

9. Lee Odden, Co-Founder & CEO at TopRank Marketing

Source: Funnel Cake

Lee Odden is the Co-Founder and CEO of TopRank Marketing, a Minneapolis-based digital marketing agency specializing in strategic internet marketing consulting services including content marketing, influencer marketing, organic and paid search marketing and more.

On top of leading a group of digital marketing pros, Lee is the author of, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing and has been blogging for over 13 years. He’s also an active public speaker and has provided more than 200 presentations, keynotes and workshops all over the world.

10. Jeff Bullas, CEO of

Source: B2B Marketing Sales

Jeff Bullas’ mission is to inspire and educate entrepreneurs to grow their business in a digital world. His website,, receives over five million visitors a year. He is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist and best-selling author.

His most recent accolades include being listed on Forbes as one of the “Top 20 Influencers of CMOs” in 2017 and being ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” in 2016.

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