Today's Media Environment
In the News
Mark White, SmartBrief
News out of Washington on everything from a major tax overhaul to repeal and replace the Affordable Care Act is rapid-fire and constant. That means publication companies such as SourceMedia, whose widely read titles include "American Banker," have to be nimble to have effective social media campaigns. I sat down with Paul Vogel, vice president of content operations of SourceMedia, discuss how reporters navigate this "new normal" as well why promoted posts, formerly a taboo topic in journalism, are now a more editorially accepted tactic:
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