Matthew Yorke to Speak at FUSE Media
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Keynote: How Data & Technology Have Changed What it Means to Be a Media Company
As marketers re-define their strategies around the realities of brand safety and ad fraud, and as privacy-driven legislation like GDPR promise to reshape the mechanics of online marketing, media companies stand at a pivotal point in their evolution. SourceMedia CMO and conference co-chair Matthew Yorke thinks it’s an opportune time for media companies to reinvent themselves. Central to that reinvention is valuable first-party data, a first-in-class technology stack, and a monetization strategy that aligns with both. In his summit keynote address, Yorke will reveal the technology road map for SourceMedia, key characteristics of an optimal media tech stack, and demonstrate how the leading B2B media firm uses tech adoption to drive key business objectives, such as speeding time to market and launching data-based products.
FUSE Media is an invitation-only, hosted summit that enables leaders from media and technology to connect, exchange ideas, and build relationships. If you are interested in attending, please click here.
One State Street Plaza
New York, NY 10004
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