Allison Adams Keynote at AAMP: The Subscription Boomerang

In the News

AAMP

July 30


Pressures from social media advertising, fake news and the search for stable revenue streams (read: advertising declines) have driven the paid subscription model front and center. This new Subscription Economy for media means customer led, a membership feel, ongoing product development, and new metrics to consider (MRR, Churn and Cured).

For Audience Development pros, this means a reliable and more engaged audience with predictive modeling and detailed demographics. For your organization it means a steady cash flow, high revenue predictability and long-term customers.

Allison Adams, Chief Subscription Officer of SourceMedia, will share why the company created the Chief Subscription Officer position; what the Subscription Economy means to growth in your organization; and the new subscription systems and metrics landscape, including the trade-offs to consider with open v. gated content strategies.

For more information, please visit the AAMP website here.

One State Street Plaza
27th Floor
New York, NY 10004
212.803.8200

Follow Us For Updates

All audience and traffic data based on company reports and estimates as of Q1 2016.© 2017 SourceMedia LLC. All rights reserved. SourceMedia is an Observer Capital company. Use, duplication, or sale of this service, or data contained herein, is strictly prohibited.