Allison Adams Keynote at AAMP: The Subscription Boomerang
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Pressures from social media advertising, fake news and the search for stable revenue streams (read: advertising declines) have driven the paid subscription model front and center. This new Subscription Economy for media means customer led, a membership feel, ongoing product development, and new metrics to consider (MRR, Churn and Cured).
For Audience Development pros, this means a reliable and more engaged audience with predictive modeling and detailed demographics. For your organization it means a steady cash flow, high revenue predictability and long-term customers.
Allison Adams, Chief Subscription Officer of SourceMedia, will share why the company created the Chief Subscription Officer position; what the Subscription Economy means to growth in your organization; and the new subscription systems and metrics landscape, including the trade-offs to consider with open v. gated content strategies.
For more information, please visit the AAMP website here.
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